How much value does the Toshiba Classic golf tournament have for Newport Beach?
Jeff Purser, the tournament’s executive director, knows only one thing: Whatever the answer is, it can’t be figured on a calculator. He guessed that the weeklong event brings the city more than $20 million in revenue each year, but money, he said, only tells part of the story.
“I think that’s a nice number, but I think the residual value is much greater because we’re on worldwide television,” Purser said. “We have national publications that write about the event here in Newport Beach. We make as much effort as we can to engage the national media like ESPN and its affiliates throughout the country. In my opinion, that’s more valuable to the area than the economic impact.