Newport Beach bakery goes nationwide

Wonderland Bakery, a Newport Beach sweet shop founded by the mother-and-daughter team of Sondra and Allyson Ames, will not be just a local treat much longer.

The bakery announced this morning that it has partnered with Errand Solutions, a Chicago-based concierge company, and plans to open more than 100 locations across America this year. The locations would not be retail stores but rather concierge services in hospitals and other corporate sites that allow employees to shop at work.

Sondra Ames, who founded the business with her daughter two years ago, said the owners had had expansion in mind from the beginning.

“We always knew that our brand was going to be larger than one location, and we continued to build and create with a nationwide and an international philosophy with everything we did,” she said. “A Wonderland in Japan would just be all the rage.”

The bakery announced its partnership with Errand Solutions today, but the companies began working together earlier this month when Wonderland started a concierge service at the Irvine cosmetics firm Allergan. Wonderland is expected to roll out new concierge locations at 10 hospitals in California and New York in March, with about 150 locations to follow nationwide this year.

MICHAEL MILLER may be reached at (714) 966-4617 or at michael.miller@latimes.com.