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In Theory:

Is anti-shop film true, or trite?

December 01, 2007

Retailers refer to the day after Thanksgiving as “Black Friday” because it’s the day they hope will attract enough customers to put them back into the black for the year. This year, it was also known as “Buy Nothing Day” to anti-consumerism activists like filmmaker Morgan Spurlock of “Supersize Me” fame. Spurlock has produced a new movie that features a performance artist who assumes the persona of Rev. Billy, an evangelist who tries to convert people to his “Church of Stop Shopping.” Do you think this is just a cheap stunt to promote a movie, or do you think the filmmakers have a point that we’ve become too obsessed with material goods?

Years ago, in an episode of “The Goldbergs,” Jake Goldberg arrived home for supper and excitedly told his wife, Molly, about a great business idea he had. At the dinner table, Jake enthusiastically discussed the future and said, “Molly, some day we’ll be eating off of golden plates!” Molly looked at him and replied, “Jake, darling, will it taste any better?”

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Many are afflicted with “materio-sclerosis.” The acquisition of things offers us the illusion of achievement. We confuse needs with wants. Things promise us the world, but the world can never satisfy. Only when we come to think of money in religious terms, as a sacred symbol of mutual human support, will we see ourselves more as distributors of an abundance God has lent to us for His purposes.

Golden plates or paper plates — it is the gratitude for food, relationships with fellow diners and a life of sharing that provides one’s riches. May we appreciate that which truly appreciates in value: thankfulness, character and generosity.

Rabbi Mark S. Miller

Temple Bat Yahm

Newport Beach

If this is a “cheap stunt,” the Bible is full of them. Prophets would shave their hair and eat animal dung, among all kinds of extreme behavior to get people to listen to what God had to say. I wish I had the courage to do the same.

Spurlock is right, regardless of whether he follows Jesus for real. I fight this battle on a daily basis with my family.

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