Situated around the Goat Boutique on the Westside are a number of white plaster statues of goats — one of them sporting a line of tank tops draped over its back. They’re a delightful part of the store, but owner Christina Smith didn’t have the animal in mind when she coined the name of her business.
“Goat is an acronym for ‘greatest of all things,’” she said. “We sort of adopted that as our mantra.”
Now, Smith is aiming to expand that mantra to new ears.
The women’s clothing boutique, which opened last November on 16th Street, launched its online store last week, allowing out-of-town customers to inspect the latest outfits online and check the prices for individual items. Smith said the products on the site, which she personally selects for display, will change about once a month.
“I wanted to do a website because I get so many people who come from out of town,” she said. “Now I can have a national customer instead of just a local one.”