In 1945, the banana made its way across Newport Harbor to Balboa Island, where it was first sold at Sugar 'n' Spice and later available just a few yards up Marine Avenue at Dad's Donut Shop & Bakery — both of which still offer the dessert among a number of quick and tasty snacks.
Before he founded the Orange County Market Place, Bob Teller came to the area in 1963 with plans to manufacture car seat belts. But inspired by Phillips' success, he opened a frozen banana stand — the Original Banana Rolla Rama — right across the street from the original store, which had since been closed by the local health department due to the owner's unwillingness to repair a torn screen and some broken tiles, Teller said.
A few years later, Teller said, Phillips died, and the Internal Revenue Service auctioned off the business. Teller bought it for $125, including all the equipment and records, and used it to expand to other locations.
In the '60s and '70s, Teller's business was also the sole distributor of frozen bananas to Knott's Berry Farm and Disneyland, to which he sold about 200 cases a week.
"When I look back, I was so fortunate to be able to take over and run what Don Phillips built," said Teller, who speculates that Phillips may have first seen the product at the 1933 World's Fair in Chicago. "Frozen bananas are my whole history and the whole foundation of my success."
Coston, who now runs a wine business in Sonoma County, said Phillips' attention to quality still inspires him in producing a consumable product, though he wasn't always so serious about his work.
"On Saturday night, we'd be partying in there while we were selling bananas," he said. "Sometimes he could tell more had gone on than just business as usual, but he never said anything — he was a sweet guy and a great boss."
For Helen Connolly, who bought Balboa Island's Sugar 'n' Spice in 1995, the frozen banana business remains a lucrative industry.
"We sell millions," she said. "It's a great treat because you have your potassium and your protein with the nuts, and I hear chocolate is good for the heart."