The disc was designed to fly through the air and be easier for a dog to grab hold of than a traditional flying disc.
"I designed the shape fairly quickly, but I originally started with more cutouts. I worked my way to a medium point where it looked cool but still flew pretty good," Bruce said.
The bite-shaped cutouts, Bruce explained, give dogs a tooth-hold that makes it simpler for them to pick up the disc if it lands on a hard surface.
The disc comes in two sizes -- a small one for Kia-sized dogs and a larger model for bigger dogs, like Darla, Bruce's Great Dane. Patents for the discs are pending, Bruce said.
The discs are not the only products Bruce markets through Kiapets.com. He also sells a motorcycle harness that allows a dog owner to share the ride with his pet.
"When I got back into motorcycles and got the Harley, she [Kia] was like, 'C'mon, I want to go," Bruce said.
"She's got 7,000 miles," he added.
Before designing pet toys, Bruce said he focused his efforts on products related to sports like skateboarding and inline skating.
He also designs less flashy goods, like a plastic tool designed to allow people to lift a toilet seat without actually needing to touch the toilet seat.
"I've kind of segued from wood skateboard stuff to high-tech injection molding with thermoplastics," Bruce said.
Ideas, he said, don't always arrive while he's in the workshop.
"I come up with a lot of stuff in my hot tub or my shower. I'm thinking, I'm always thinking," Bruce said.
* ANDREW EDWARDS covers business and the environment. He can be reached at (714) 966-4624 or by e-mail at firstname.lastname@example.org.
20051107ipk39nknDON LEACH / DAILY PILOT(LA)Kia the Jack Russell terrier grinds on an Easy Grab Disc that was tossed by the toy's inventor, René Bruce, owner of Newport Beach's Kiapet.com.