There's nothing like the allure of college basketball's March Madness -- with the brackets, the office pools and the constant hoops action.
But it's October. What's a fan to do?
Across the country, basketball nuts have traditionally packed collegiate arenas for late-night events that celebrate the start of practice.
Blake Sasaki, assistant athletic director for marketing and promotions at UC Irvine, watched the spirited events as a young basketball fan. Now he is trying to replicate the excitement on his campus.
"We're trying to bring a sense of pride and tradition," Sasaki said. "The goal is to promote the teams."
At most schools, the hoopla events are called "Midnight Madness." But there's a patent on that title, so Sasaki is calling the event "2005 Midnight Magic in the O.C."