Two years ago, Baum asked Plested what kind of TV show he would
create if he had the opportunity. Plested said he would love to do a
boating-oriented show portraying the obsessive behavior and intense
dedication of boaters. After doing some research, the brothers -- who
grew up sailing in Newport Harbor -- discovered nothing like it
existed. They also thought the audience was there for this type of
Baum said more than 75 million Americans spent $300 billion on
boating last year, making it one of the nation's favorite pastimes.
He added that half the population of the United States lives within
50 miles of a coastline.
The brothers borrowed some family money and brought in friends
Travis Milloy and Eric Howell -- who have backgrounds in the
filmmaking industry and live in Los Angeles -- to help them produce
They have shot four half-hour episodes; each will air three times
during the 12-week trial run on Cox.
"What we're looking for is to attract the attention of the big
networks or corporate sponsors," said Baum, a resident of Aliso
Viejo. "When we started, we couldn't get anybody's attention because
we didn't have anything to show for it."
Howell said it would be the ideal show for a boat manufacturer to
sponsor, since the vessel is as much a character in the show as the
The first episode will feature former Indy race car driver Dick
Simon, who lives on a boat with his wife.
Subsequent episodes feature Ron Songrath, founder of Southern
California Offshore Powerboat Elite, Marshall "Duffy" Duffield,
inventor of the electric Duffy boat, and Roger Pechuls, a semiretired
Baum said there are no plans to shoot any more episodes until they
can get corporate sponsorship, even though they have no shortage of
For all four creators, the ultimate goal is to make a full-time
career out of "Water on the Brain." For the last two years, they have
been working overtime, maintaining their regular jobs while filming
and editing the show on the side.
"Gregg and I have been fortunate that Travis and Eric have the
passion and share the passion," Plested said. "Anybody who owns a
boat and loves boating will relate to this show."
* LINDSAY SANDHAM is the news assistant. She can be reached at
(714) 966-4625 or firstname.lastname@example.org.