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A new Mexico City reality at Taco Rosa

July 09, 2004

Greer Wylder

Childhood memories of cascading chocolate fountains, sweet agave

nectar, homemade churros and flavorful bocadillos fueled the

inspiration for a new Mexican restaurant in Newport Beach called Taco

Rosa. Its owners, brothers Ivan and Marco Calderon, along with

partner Rene Fuentes, grew up in Mexico City.

"We wanted a place that reminded us of the places my mom and dad

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used to take us," Marco Calderon said.

To recreate the past, they first took over the former What's

Cooking? location at Newport Hills Shopping Center. Then they

transformed the Italian bistro into a cantina-style restaurant. The

new design features authentic Mexican clay tiles, exposed beam

ceilings, rough plaster-finished walls, rustic pine furniture and

perforated tin sombrero lights. Upbeat Latin pop music adds to the

lively ambience.

To complete their reality, they installed an oval-shaped bar that

features freshly-made margaritas, an exhibition kitchen, a tortilla

station and enough seating for 140 guests. The restaurant also has a

large front patio seating area and a common area outside Pavilions,

where families gather and bring their dogs on the weekends.

"Customers who come here feel like they're somewhere besides

Newport Beach," Calderon said.

The trio of owners has a wealth of restaurant experience. After

working for Larry Cano -- founder of El Torito Restaurants, Inc. --

for more than 20 years, Ivan and Marco Calderon opened Taco Mesa in

1992, a chain of casual Mexican restaurants in Orange County. Taco

Mesa was top-rated by Zagat's guide for value and location in Costa

Mesa. It offers gourmet cuisine at a low cost, specializing in

authentic, spicy and healthy food. Rene Fuentes opened Laguna's most

popular Mexican seafood restaurant, Las Brisas, in 1978 and has 30

years' experience working for El Torito restaurants.

A Mexican-theme restaurant isn't unique to Newport Beach, yet Taco

Rosa presents a different dining style and has original touches other

restaurants don't offer. Taco Rosa is both a quick-casual and a

fine-dining restaurant.

"No one else is doing this," Calderon said. "At the door, we ask,

'What would you like to do?'"

Guests have a choice. They can come in and order an a la carte

lunch or dinner for $5 or spend $30 to $40 on a memorable meal.

Orders can be placed at a counter, or guests can be attended to by a

waiter. Taco Rosa, like its casual sister restaurant Taco Mesa,

concentrates on creative dishes that use only fresh, authentic

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