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Foundation makes new, higher bid

October 09, 2003

Marisa O'Neil

KOCE-TV's foundation announced Wednesday that it is submitting an

"extremely competitive" bid to buy the station and retain its format

with the help of local business leaders and former baseball

commissioner and once recall candidate Peter Ueberroth.

Surrounded by half a dozen CEOs from some of Orange County's

biggest companies at a press conference, KOCE Foundation board member

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Joel Slutzky said that the new bid would be significantly higher than

the $10 million originally submitted to the Coast Community College

District, who holds KOCE's broadcast license. Four religious channels

have already submitted bids as high as $25 million, but the KOCE

Foundation is the only one that has promised to keep it a public

broadcasting channel.

"I don't think you should change what KOCE does in the public

arena," said Ueberroth, an Orange County resident who pulled out of

the California gubernatorial race last month. "This community needs

this asset in its current form. Don't change something that's part of

the public community."

The foundation's new offer comes just in time as bidding closed at

the end of the day Wednesday.

The previous bid, entered jointly with L.A.-based PBS affiliate

KCET-TV, fell apart last week due to time constraints. Details of the

revised bid have not been released, but KOCE President Mel Rogers

said that it includes more cash up front and a higher net -- and

possibly higher gross -- bid than the others submitted so far.

Rogers credited community support for the strengthened bid.

"Some of the most important business and financial leaders in

Orange County are making a point to come together and put together

the best bid for the Coast Community College District," he said.

Matt Massengill, CEO of Western Digital Corp., said that when

taking into consideration costs of transferring the station's

license, including repayment of debts, PBS grants and employee

severance packages, other bidders would have to pay off approximately

$12.27 million. That would effectively halve the high bids from Costa

Mesa's Trinity Broadcasting Network and Daystar Television Network of

Dallas unless they agreed to pay the costs on top of the selling

price.

The time it would take to gain FCC approval to transfer the

license could also significantly add to the costs, Massengill said.

Taking that into consideration, he said, the foundation's bid should

be at least on par, if not superior, to the others.

Slutzky, who is also CEO of Odetics Corporation, called KOCE "an

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