Blowout this weekend.
After spending the last four summers broadcasting from a Venice
Beach location, station officials decided to move to a hipper, cooler
Orange County location.
"And, of course, the most beautiful setting in Orange County is
Newport Beach," said Vice President of Marketing Von Freeman.
"I love it. It's a beautiful place with beautiful beaches and a
kick-back attitude," disc jockey Gary Spears said.
The house is not only for the people who can come down to the
house, but also for the millions of listeners no matter where they
are, station representatives said.
"Radio is a theater of the mind. Most people can't be at the
beach, so we are trying to bring that feeling to them," Spears said.
While anyone is welcome to visit the house, some might be hesitant
about taking young children with them because of Bud Light's
"I couldn't take my 11-year-old granddaughter, Tabitha, to a
Budweiser house," said Balboa Peninsula resident Gay Wassall-Kelly
after arriving at the house, which boasts giant signs every weekend
promoting the alcoholic beverage.
However, her mind was changed after spending time there. Tabitha
got to be on the radio, participate in a soda taste test and was
allowed to call her friends on radio-provided cell phones.
"There were lots of kids there, and it was lots of fun,"
Not only is the general public invited to drop by, but celebrities
have too, including the cast of the new Universal Studios movie "Blue
Crush" and Anna Nicole Smith, Spears said.
There are no celebrity events scheduled, but there is nothing
stopping the many celebrities who live in the area from stopping by.
"If you booked someone like 'N SYNC, you would have 10,000 people
show up," Freeman said. "We are trying to be careful and not block
the boardwalk or hurt the neighborhood."
The KIIS-FM Beach House is at 2400 Ocean Front and broadcasts live
from 10 a.m. to 4 p.m. Saturday and Sunday.