And whatever happened to plaids?
Golf-fashion mavens in Newport-Mesa say they've gone to the women, as
men's golf wear has calmed in colors and prints of late.
"The men are now wearing much more neutral colors, and I feel that
they're doing it because the women are so much more fashion forward on
the course now," said Karen Cantrell, president and chief executive of
Lady Golf Inc. in Newport Beach. "The roles have actually reversed."
But the dash in men's fashions isn't completely lost. The flamboyance
-- the extravagance and color and quirky designs -- now lies in the
fabrics, the sides of shoes, the insides of collars and the accessories.
"Golf wear was very wild," Cantrell said. "It was very bizarre in the
'20s and '30s. . . . But it's really advanced now, and with the new
technology and the new fabrics it's really come a long way."
The most popular brand in America for men and women is Astra Classic,
Cantrell said. The company manufactures clothes with an SPF protection of
60 woven into the threads.
The European brand Masters, comparable in price to Escada, is known to
use antibacterial agents in fabrics to make sweat evaporate in 60
Makers of golf bags are playing with how light they can go, with some
of them weighing as little as 2 1/2 pounds.
"People like to carry them around now and walk more courses," said Jim
Pooler, owner of Cal's Caddyshack in Costa Mesa. "They're a little bit
When it comes to gloves, a style called Evertan allows you to tan
through the glove so you don't have to choose between calloused hands and
an even arm.
"I think they've become much more sophisticated," said Linda Beale,
chief executive of Newport Beach's At Ease sportswear retailer, of golf
Don Kennedy, an Orange County golf celebrity in his own right who's
been playing for 70 years, sported a conservative but chic look on the
Toshiba greens Wednesday in a navy button-down vest, a pale yellow shirt,
beige pants and sharp brown and white shoes.
"After I got out of college, I did wear plaid," said the 83-year-old
Kennedy. "But it's too much work to do that."