"I think this is ridiculous," said Larry Weichman, a broker at the
Real Estaters in Costa Mesa. "I'm based in Costa Mesa and, in a year, I'm
going to have to change my bulk mail imprints to say Santa Ana. I don't
want people to think I'm based in Santa Ana. I've been based in Costa
Mesa since the '50s . . . and either it's going to cost me more money or
more time. We're definitely not in favor of them moving."
Weichman is one of a number of business members who have already sent
complaint forms to Scott Jones, the Santa Ana branch postmaster.
The Real Estaters sends out approximately 5,000 pieces of bulk mail
each month and gets a special rate of 11.4 cents, which will be raised to
11.9 cents if it sends its mail from Santa Ana, Weichman said.
The half-cent increase will cost the business $300 if it sends the
same amount of mail from the Sunflower Avenue post office, which is
nearly two miles from the Adams Avenue post office.
Terry Bouffiou, spokeswoman for the U.S. Postal Service, said the
business will get to keep the same rates if it gets the mail verified
from the Sunflower Avenue post office and then drops the mail off at the
Adams Avenue post office.
But she said most of the Adams Avenue customers will not face
Weichman's plight of having to choose between time and money.
The low rate of 11.4 cents only applies to saturation mailings, bulk
mail that reaches 90% of the addresses on a mail route in the same city
from which they are mailed, Bouffiou said.
"This affects very, very few people in unusual circumstances," she
said. "The number of times when that happens in Costa Mesa has to be
small. Most mailers' rates will not change, but some mailers mailing from
Santa Ana can get better discounts than they can get from their local
Employees at the Adams Avenue bulk mail -- also called "business mail"
-- department will be reassigned to other jobs within the same post
office, Bouffiou said.
The Sunflower Avenue office will easily be able to accommodate the
Adams Avenue customers, she said.
The Adams post office had $1.08 million in revenue last year, while